Products » Education » Five Simple Ways to Grow Your Business

Five Simple Ways to Grow Your Business

Lily O'Halloran

Growing your business doesn’t have to be as challenging as rocket science. In fact, it really boils down to five simple areas: sales, products, customers, revenue, and expenses. To grow your business, you need to work on each of these areas. In this article you will learn how to examine each of these categories, and how to implement proactive methods of growing your business.


Sales figures provide an indicator of the health of your business. A successful business will continue to produce increasing sales figures over time.

To grow your business, you must increase the frequency of sales and the dollar amount per sale. The easiest method of increasing sales is to ensure ordering is quick and painless. A simple checkout system encourages repeat business, especially when your products and service are comparable to your competitors. You can also increase your sales by offering outstanding customer service, which includes responding to emails, calls, and concerns in a timely manner.

Add-ons are a technique used to increase the dollar amount of a sale. Add-ons are products that are closely associated with the type of product the customer is buying. For example, a customer who is purchasing suede boots would be a likely candidate to purchase waterproofing spray as well. You can implement add-ons by offering products in a similar category with your listing, or with a pop-up once the item has been added to the customer’s cart.

Coupons and markdowns encourage an increase of sales. Coupons can actually increase sales by luring new customers, and by enticing existing customers to spend more to save more. Both coupons and markdowns aid in customer satisfaction, because customers enjoy feeling that they got a good deal.


Product variety is a key component to growing your business. Your product offerings should include at least two categories of products: hot items that are in high demand, and merchandise that has a steady, consistent demand. These two categories of products sell well throughout the year. Hot products with high demand can change frequently. Fortunately, drop shipping allows for quick inventory changes. Drop shipping enables the seller to change their product offerings at any time.

Selling everyday products that are used by a diverse demographic encourages steady sales. Everyday products are items that people use on a daily basis. These types of products sell well, because there is a consistent demand for them. Although they are generally not high profit items, they can contribute to your sales on a regular basis.

Research the market on a daily basis to determine what products are in high demand. This will enable you to update your products as needed to best meet the needs of your customer. Share your product knowledge with your customers. Sharing your product knowledge will enable you to increase your sales and customer satisfaction. Product knowledge will aid in better product descriptions, testimonials, and enable you to address customer concerns.


Customers are an integral part of a successful business. Your must value your existing customers and lure new ones to grow your business. Studies show that a higher percentage of sales from established businesses come from existing customers. Therefore, customer retention is a must.

Loyalty programs can be used to reward existing customers. An example of a loyalty program is a frequent buyer card. After a certain number of purchases, you might offer your customer a small gift card, coupon, or free shipping. Friends & Family sales are another way to reward existing customers for their patronage.

Attract new customers by determining your target demographic. Research the market to answer the following questions:

  • Who needs or desires your product?
  • What value does your product bring the customer?
  • How much are they willing to pay for this value?
  • How many potential customers are out there?

The more knowledge you have about your target customer, the easier it will be to create a marketing campaign to attract them.


Increase your revenue to grow your business. You can increase your revenue by maximizing your resources and increasing your sales. Assess the market on a regular basis to evaluate potential opportunities. Create a plan of action and implement your marketing plan. Always crunch numbers to measure your revenue outcome. This will aid in assessing your marketing strategies, and enable you to make necessary changes.


Grow your business, not your expenses. Expense control is crucial to the well-being of your business. It is essential to know your costs and the value you receive from these costs. Keep a close eye on expenses to evaluate which expenses aid in increasing your revenue.

There are two types of expenses: fixed and variable. Fixed expenses, generally, cannot be changed. However, variable expenses can be controlled. Look closely at each variable expense to determine how you can save money. Create an expense budget and adhere to it.

Drop Ship Access is an excellent dropshipping source for brand name products at wholesale prices. You can learn more at