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Seven Marketing Techniques that Work

Lily O'Halloran

1. Up-sell with add-ons.

Up-selling is a technique used to sell more products or services to customers. Marketing products together that complement each other is a simple technique you can use to increase sales. Let’s look at a couple of examples:

A customer that purchases an expensive age-defying serum would probably be interested in a wrinkle-erasing eye cream. They might be interested in an age spot remover as well.

What about the customer purchasing a Nintendo DS? Games and accessories make great add-ons to any game console.

Waterproofing spray is a logical add-on to a suede boot sale.

The possibilities are endless. Any products or services that are related to the product of choice can be used as add-ons. Where should you market add-ons in an online market? That depends. On an auction website, such as eBay, add-ons can be marketed in the auction listing. On a business website, add-ons can be suggested in a side-bar, after a customer adds a product to their shopping cart, or before the checkout process.

2. Keep your customers in the know.

Customers love being privy to inside information. Notify your customers of upcoming sales and promotions. How should you tell them? Email newsletters work well, as do snail mail flyers. Use both methods simultaneously to gain even more sales. Even if the customer does not shop the sale, the marketing material can entice the customer to shop your store at a later date. The more times a customer sees your business name, the more likely they will be to shop there again.

3. Reward customer loyalty.

Rewarding loyal customers rewards you too. Happy, satisfied customers will return again and again. Show your customers that you value their patronage by implementing a loyalty program. The customer loyalty program can be as simple or complex as you want it to be, but it doesn’t have to be difficult. Simple rewards could include discounts, freebies, or other small gifts. A more complex reward system may include earning credits that can be redeemed for discounts off future purchases, or it may include free upgrades, add-ons, or gift cards. Choose a reward program that not only pleases your customer, but works well for your business.

4. Create detailed, relevant product listings.

Product listings should include all of the relevant information about a product, such as features, ingredients, and a description of the product. Inform customers of the benefits of using the product. Why do they need the product? What benefits will they get from using the product? Why can’t they live without the product? Your words are your sales pitch in an online setting. Your description, or pitch, should persuade the customer to buy the product.

5. Use a call to action in all marketing materials.

A call to action literally tells the customer what to do: call now, buy now, or visit us at A call to action answers the unspoken question, “Now what?” The call to action is a vital component of any marketing material, and works wonders when a deadline is included. Many customers read marketing material and think about purchasing the product – later. Later never comes; time passes by and the product is forgotten. That is why limited-time sales work well. The customer has to make the purchase now to get the great price. Other popular calls to action include the following: free gift with purchase (while supplies last), free no-risk trial, not available in stores, limited time free upgrade, trial or introductory period, free accessories, or for a short time only. The call to action marketing technique works well by generating enthusiasm and helping customers to make the buying decision.

6. Create clear marketing campaigns.

Marketing campaigns encompass all of the activities undertaken to increase sales. Campaigns should have a clear starting and ending date, as well as a clear objective. Marketing campaigns should also include a method to measure the effectiveness of the campaign upon completion. These numbers should be analyzed to determine how effectiveness of the campaign, and whether the campaign is worth repeating in the future.

7. Don’t give up.

Even the most successful entrepreneurs have failed at times. The secret to success: don’t give up! Pick yourself up, dust off those shoes, and get moving. Learn from your mistakes. Never give up. Even a successful business must keep working to maintain success. This concept is often over-looked by new entrepreneurs whom celebrate their success so long that the flow of business declines. Celebrating your success is great, but you must never stop prospecting new sales.

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