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Experience Exponential Growth With Viral Marketing

Lily O'Halloran


Experience Exponential Growth With Viral Marketing

Have you heard the latest buzz in marketing trends? That buzz is all about word of mouth advertising, but better. The newest trend in marketing is called viral marketing. Basically, viral marketing is a technique used to encourage people to pass on marketing messages. And boy, does it work!

Take a look at You Tube. You Tube didn’t get to be where it is today through advertising alone; it spread like wildfire from one person to another after key players posted links on Craigslist, forums, and other online networks. You Tube gave away iPods in the beginning to encourage individuals to post videos. Before long, people uploaded their videos without the tease of a receiving a prize – video popularity was enough.

Consider Craigslist, MySpace, LinkedIn, FaceBook, Twitter, and so on. Practically every major social network has gained immense popularity through viral marketing. One individual tells a few others; each of those individuals tells a few more friends, and before you know it the snowball effect enables the site to gain mass exposure.

With effective viral marketing strategies in place, your online business will experience exponential growth that rivals popular top-rated websites.

Let’s take a look at the five most effective viral marketing strategies in use today.


1. Offer Something for Free

Free is a great price. Who doesn’t like something for nothing? Sure inexpensive or cheap is good, but free is better! The single most effective method of gaining widespread exposure is to offer something – a product, information, or service – for free.

How will people find out about your generosity? With freebie and deal sites all over the web, people will surely find out about your deal. But, why wait? Post your freebie on as many relevant forums as possible. Then sit back and watch your traffic go through the roof.


2. Create a Simple Message

The Internet is a perfect medium to carry a viral marketing message as long as the message itself is simple. Think of You Tube’s message, “Broadcast Yourself,” or Gmail’s message, “New to Gmail? It’s free and easy.” Your message should be both simple and interesting. Pique consumer interest to arouse curiosity about your product or service.

Spread your message. Include your phrase on everything from your website to forum posts. The more times an individual views the message, the more likely they are to think of it again in the future by themselves.


3. Choose a Scalable Strategy

Consider your marketing strategy with scalability in mind. If you offer something for free, you need to make sure that you can live up to your end of the deal. For example, a company that offers individuals free email accounts has to consider the possibility that their marketing strategy will spread rapidly and gain enormous popularity. If that happens, will they be able to handle the new accounts? Before you offer customers a free product, you need to consider the cost of the product itself and the delivery of the product. Select a strategy that is feasible. Set yourself up for success by choosing something that is within your means.


4. Exploit Social Networks

Take advantage of social networks both online and off. Everyone has a social network comprised of friends, family members, co-workers, and so on. Spread your message into as many networks as possible. These social networks are what viral marketing is all about. Think of email opt-in lists, affiliate marketing, and forum posting as open doors to amazing possibilities.


5. Make Use of Available Resources

Utilize every resource possible to get your message out there. Write an article. Post on a blog. Share your words of wisdom to help others while helping yourself. Readership for many ezines, article directories, and blogs are in the thousands, even hundreds of thousands or more. Not only will you gain wide exposure, you won’t have to use up your own resources.



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