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How to Make your Drop Ship Website User-Friendly

Lily O'Halloran

How to Make your Drop Ship Website User-Friendly

Every website should be user-friendly. It seems like common sense, doesn’t it? Then why are so many websites user-frustrating? Make your drop ship website user-friendly to encourage visitors to hang around a while and place an order.

Follow these ten tips to create a user-friendly website:

  1. Add a search feature to accommodate customers looking for a specific product.

    Most customers are not willing to spend more than a couple minutes -- at most, more often much less, searching a website for a particular product. Make finding and buying easy! A search tool is necessary, but so is logical navigation that is consistent on each and every page.

  2. Clearly post contact information including a toll-free phone number and an email address.

    Contact information helps build trust and credibility. As good as a phone number and email are, a physical address is even better. A PO Box can be used as a mailing address, if necessary.

  3. Keep page urls short and descriptive to encourage referrals.

    Have you ever tried to email a friend the url of a website you like, but the address was so long that it became un-clickable? If you have, then you know how frustrating that can be. Short urls make sharing links easy. Do yourself a favor and cut the size of your page links.

  4. Provide an opt-in email list and rss feed.

    Email lists and rss feeds are perfect places to share upcoming promotions, helpful information, and other relevant content. Email opt-in lists can be effective marketing platforms; you already know the recipients are interested in your products. Encourage customer loyalty by offering email and rss users special incentives – coupon codes, contests, and gift with purchase deals work well.

  5. Offer a quick checkout option for customers that don’t want to register to place an order.

    Some customers are in a hurry, while others value their privacy. Whatever their reasons, don’t force customers to register. Want to grow you registered customer list? Try offering a coupon code or one-time discount to customers who do register; this tactic encourages fence-sitters – the customers that need a little push or a good reason to join.

  6. Don’t use CAPTCHA or other hard-to-read confirmation codes during the checkout process.

    Can you say frustrating? You don’t want to know how many customers will give up trying to place an order when faced with entering unreadable letter-number combinations. Placing an order should be a quick and painless process. The longer, or more difficult, it is, the less likely customers will be to finish the checkout process.

  7. Skip case-sensitive username and passwords.

    Case-sensitive options should be a thing of the past; at least for website logins. Shopping should be fun and easy, not stressful. Case-sensitive textboxes are a hassle.

  8. Allow customers to use their email address as their username.

    The average Internet user frequents a mile long list of websites. How are they supposed to remember a million different usernames and passwords? Whoever thought of letting users use their email address as their username is a genius.

  9. Add a blog to your website.

    Use the blog to connect with your customers, answer frequently asked questions, address concerns, and share your expertise by posting product benefits and other helpful advice.

  10. Add social bookmarking options like delicious, Twitter, dig it, StumbleUpon, Facebook, etc.

    Bookmarks encourage sharing and referrals. What webmaster doesn’t want more traffic? Let readers help grow your business, increase your web presence and page rank, and boost your sales by bookmarking their favorite posts.

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