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How to Attract Customers to Your eBay Drop Ship Listings

Lily O'Halloran

How to Attract Customers to Your eBay Drop Ship Listings

Do you ever wonder how some sellers have a constant stream of customers flowing straight to their eBay listings? It doesn’t seem to matter what products the seller lists; customers are drawn nonetheless. These sellers can do no wrong, or so it seems. What is their secret?

List it and they will come. No, that’s not it. Too bad though, because that would be great!

The real secret is to build solid relationships with customers. To do this, you must get over viewing customers as statistics. It’s true that you want to grow your customer base, and you need more customers to do so; however, thinking of each customer as just another number leads to nowhere that you want to be: in the red, or should I say broke?

Customers are drawn to specific retailers. The question is what entices customers to shop at certain stores? If you want buyers to be drawn to your business, then you need to understand what elements of a business, or the shopping experience, satisfies customers.

Satisfied shoppers become loyal customers, and it’s those loyal customers that make the majority of sales. Studies show that 80% of sales are from repeat buyers. That says a lot.

What exactly does it say?

This interesting fact reveals several key points:

  • Getting customers in the door is important, but ensuring that each customer’s shopping experience is pleasant is paramount to your success.

  • Satisfied customers routinely shop at the same retailers. By offering a pleasant atmosphere and transaction, you’re almost guaranteed repeat business.

  • Building solid relationships with customers is well worth your time, if you like profits. You’re smart, so I’m sure you do.

  • Understanding customers needs and fulfilling them increases the likelihood that customers will return to your business in the future.

  • Eliminating sales practices that don’t work reduces the chance that customers will turn elsewhere for their purchasing needs.

This information is valuable. Ready to see how it can work for you? Using the tips above, you are going to put together a plan of action.

Attracting buyers to your listings is the first step. How can you build a relationship or make a sale without customers? You can’t, so it’s time to lure buyers. Any customer won’t do, you want ones that are interested in your products. The best way to attract the right customers is to accurately describe your drop ship products with effective auction titles and comprehensive listings.

An effective title entices customers to view your listing. You should maximize all 55 characters by including the product name, condition, and other key information, such as model number, color, size, etc. Never waste characters on novice words like amazing, awesome, or must c. These words scream unprofessional. That’s not what you want, is it?

Product listings should be as descriptive as possible. Buyers want to know what exactly they are bidding on. Clear descriptions help reduce the chance that a buyer will be unfortunately surprised when receiving their order. Bad surprises are not good unless you like negative feedback and upset customers. My guess is that you don’t, so make sure to include all important product facts, a high quality photo of the product, and clear policies. If you expect customers to pay within 3 days, then say so – in a nice manner, of course.

Policies help to set expectations for the transaction; therefore, it’s a good idea to have payment, shipping, and return policies listed in your auctions. Buyers will know what is expected of them, and what to expect from you.

Don’t forget to spice up your listing with product benefits, personal recommendations, customer testimonials, and any other juicy information. When choosing between two auctions for the same product at the same price, buyers generally choose the listing that shows more personality. Let yours shine. Buyers are drawn to enthusiasm and passion, so don’t hide yours.

Ensure that transactions run as smooth as possible to create pleasant shopping experiences for customers. Your attention to detail, timely response, courteous manner, and sage advice will encourage customers to buy from you again.

Periodically, you should take the time to determine which sales practices work and which do not. Eliminate the ones that hinder your success. It is a good idea to keep a log of practices that work and those that do not. This data will prove invaluable in the future for marketing campaigns, streamlining business processes, and increasing sales.

Get customers in the store, and treat them well. Listen to their needs, and share your advice. Reward loyal customers with occasional discounts or freebies to remind them why they enjoy your business so much. Watch your sales increase and your bank account grow!

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