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Grow Your Drop Ship Sales with Newsletters

Lily O'Halloran

Grow Your Drop Ship Sales with Newsletters

Do you collect email contacts of current and potential customers through your website? If not, now is the time to do so. This seemingly mundane list is actually a goldmine waiting to be discovered. Learn how to put this list to good use and experience exponential growth.

The List

Subscribers chose to sign up for your emails, because they are interested in your products or services. If they weren’t curious, interested, or an existing customer, they wouldn’t bother opting-in; therefore, every contact you have is an opportunity to boost your drop ship sales.

Once you realize the value of your list, you’ll also realize how vital it is to grow your list. Growing your list leads to more sales, more exposure, and more money.

Increase subscribers with the following strategies:

  • Offer a discount, coupon code, or free shipping to new sign-ups
  • Tell customers to sign up
  • Entice customers with insider tips on product benefits

Maintain subscriber loyalty with occasional rewards in interesting and informing newsletters.

The Plan

Grow your list. Send noteworthy newsletters. Open the lines of communication between you and your customers. Use newsletters to answer frequently asked questions. Share information, knowledge, and expertise to build credibility and boost your reputation as an expert in the industry.

The key to growing your drop ship sales is creating effective sales newsletters that stir up excitement about upcoming promotions.

The Sales

Sales newsletters generate drop ship sales by persuading customer to buy products. Successful newsletters are generally written in an informal, chatty tone. They provide product information in an easy-to-read fashion. Personal stories and customer testimonials work wonders to entice customer to make a purchase.

Effective newsletters have three things in common:

  • An eye-catching, attention-grabbing headline that pulls the reader in. Select a headline phrase that solves an issue the target consumer has. For example, if you sell skincare products, you might use the headline: Erase wrinkles in 14 days! Choose a headline that boasts real benefits of the product to turn browsers into buyers.

  • A voice that resonates with buyers. Write sales copy that speaks directly to buyers by relating to them. What would buyers get out of your product? What do they want from your product? Use these factors as key selling points. Match your tone of voice to that of your target customers. For instance, if your target market is laidback and youthful, they probably won’t relate to a formal voice.

  • A call to action. Don’t leave potential customer hanging. After grabbing their attention and telling them why they need your product, you must tell them to buy the product. Add a sense of urgency to increase the effectiveness of your call to action. Urgency can be instilled by limiting the offer to specific dates, to the first 500 customers, or whatever works for your business.

Create a powerful sales newsletter today to grow your drop ship sales.

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